Unofficial Google Trends Blog

Google Trends what, when, where and why?

Where people are interested in Social Network

Social Network Analysis

Interestingly, when one tries “social network” AND Cambridge is number one on the list (Boston is number 6; in between are Seoul, Pleasanton (CA), Washington DC, and San Francisco). Unfortunately, it’s not clear what the Y axis is, and the methodology underlying the numbers is too opaque (currently) for research use, but perhaps that might change in the future.


June 14, 2006 Posted by | General | Leave a comment

People in Indian Metros are more suffocated from Pollution than they are Charmed with Aishwarya Rai!

Study of of Pollution using Google Trends

Where Pollution is a concern


English Internet users, who understand word Pollution
Very use of this data in any area most likely suggest People are very much affected from Pollution.

City Data

There are 4 cities/ metropolitan area in India, 3 in Australia and 1 each in Morocco and Philippines.
Delhi/new Delhi stands for same geographical location. And It holds top 2 places. And indeed people of New Delhi [India] are suffocated from pollution. At one point it has reached to a level where supreme court of India has passed many judgements on Public Interest Litigation. Some of which can be found.

Regions Data

Morocco and India are at Top 2.
1. Morocco

2. India

3. Philippines

4. Pakistan

5. Malaysia

6. South Africa

7. Singapore

8. Hong Kong

9. Australia

10. France

Language wise

Tagalog is at the Top. Its language in Philippines.
People using tagalog are using word Pollution much more compared to any other langaue users on Internet. French seems distant second. Chinese language PC users are at 5th place. I am sure China is very much concerned about Pollution, as it shows Chinese users who understands English are looking for it. However their search volume must be low compared to other words [chinese words] from same regions. Hence, None of the Chinese cities are in Top List. I am surprised to find Australian cities and Australia itself in list. I had an impression that Australia population/Geographical area ratio is pretty good. It seems Australians are very much concentrated in Metros.

1. Tagalog

2. French

3. English

4. Arabic

5. Chinese

6. Italian

7. Spanish

8. German

Comparison of Pollution with Popular Search Term

1. India and Indian Cities –
Google Zetgeist suggests Sania Mirza is Most Popular query. And Comparing Pollution with Sania Mirza suggests. In all Polluted Indian cities Pollution and Sania Mirza are in close contest.

In same Indian cities second most Popular term Aishwarya Rai is behind Pollution!!!
Pollution and Aishwarya Rai

2. Australian Most popular term “Big Brother” has huge advantage over Pollution.Even 12th most Popular term in Australia “commonwealth bank” is far ahead of Pollution.
Big Brother and Australia

So even if Australian are concerned about Pollution, they are not suffocated.

While People living in Indian Cities are more suffocated from Pollution that they are charmed with beauty queen and actress Aishwarya Rai.!!!

People who don’t know who is Aishwarya Rai –

June 7, 2006 Posted by | Trends | Leave a comment

Is world safer from yesterday?

Google Trends Says yes.”crime search is decreasing

The word “crime” has been steadily declining as a search term since 2004, mirroring declining overall crime rates. Searches for “Gomery” and “sponsorship scandal” spiked and crashed in the spring of 2005. People plugging “taxes” into Google peak at income tax time, suggesting there is not a long-term interest.


June 7, 2006 Posted by | Trends | Leave a comment

Geo importance of keywords and its use in targeted websites

If you find a keyword phrase with promise, (i.e. lots of searches originating from the area you sell to) create a special landing page on your website focused on that phrase – and add a smattering of links to that page from within the site. Be certain that the exact phrase is used as the anchor text for those links. You can also add some clout to your new landing page by linking to it from blogs or discussion forums.


May 18, 2006 Posted by | General | Leave a comment

Google trends gives p2p insight

From this experimental graph, it’s interesting to note the frequency of RIAA queries (red) compared to the MPAA (blue.) The graph begins in January 2004, only six months after the music industry announced it would begin suing individual file-traders. Each alphabetized point (A,B,C,D) represents a correspondingly significant news event. For example, point “A’ refers to the RIAA’s lawsuits against 500 alleged pirates, while point “F” refers to their enforcement action against I2Hub. At the time, the period marked by point “A” was the most sued in any given lawsuit round.

Google trends gives p2p insight

May 16, 2006 Posted by | Trends | Leave a comment

Sexually starved nations are looking for more “sex” on internet.

As I explained in previous post, what city, country and language signifies. To understand it better I have chosen word “sex”. Which will have a lot of searches so degree of error will be less.
Audience : Anyone who understands English or languages in which SEX is understood. All data courtesy to Google Trends

City Data:

1. Cairo Egypt
2. Chennai India
3. Delhi India
4. Ankara Turkey
5. Istanbul Turkey
6. Warsaw Poland
7. Brussels Belgium
8. Zurich Switzerland
9. Amsterdam Netherlands
10. Sydney Australia

Country data:
1. Pakistan
2. Egypt
3. Viet Nam
4. Iran
5. India
6. Morocco
7. Saudi Arabia
8. Turkey
9. Philippines
10. Poland

Language data:
1. Vietnamese
2. Arabic
3. Turkish
4. Polish
5. Romanian
6. Danish
7. Thai
8. Dutch
9. English
10. Swedish
The data discloses one thing, population where sex is taboo, freedom of choice and sense of anonymity, allows to explore in forbidden world.
– Being an Indian, I know Chennai is most conservative metro in India. So its “Sex Curiosity Index” is the highest in India. So Google trend is good!
– “Sex curiosity index” of Pakistan is the the highest. Again a traditional society where people use English on Internet.
– Language wise PC having Vietnamese language are at the top. That means word “sex” is understood by even Vietnamese people. Arabian, Turkish, Polish, Thai, Romanian, Dutch and Swedish language people do understand word sex.
– Absence of any Pakistani or Indian language [namely Urdu, Hindi, Tamil, Telugu, Punjabi, Bengali etc] shows, people in Pakistan and India use English interface of google and possible English language Operating System. That certainly indicates, Internet has not penetrated to masses in these countries.

Moral of Story : let freedom prevail 🙂

May 13, 2006 Posted by | Trends | 1 Comment

Google trend and cities

Many people think, city data in Google is of top cities for the term. Not necessarily. It Normalized data based on Google’s own statement

” When the Cities tab is selected, Google Trends first looks at a sample of all Google searches to determine the cities from which we received the most searches for your first term. Then, for those top cities, Google Trends calculates the ratio of searches for your term coming from each city divided by total Google searches coming from the same city. The city ranking you see on the page and the bar charts alongside each city name both represent this ratio.”

Following is simplified representation of above.
Say In Google sample [we don’t know yet how they sample]
– New york city searched “Linux” for 100 times
– Sample of All the terms searched from New york city is 1000
– Berlin searched for “Linux” for 50 times
– Total sample of all searches from Berlin is 200
Then Value which will decide who is number 1 will be as follow
New york = 100/1000 = 0.1
Berlin = 50/200 = 0.25
It simply shows word “Linux” is hotter in Berlin than in New York and will get listed accordingly. Also the Google says following about the way it guess city

” The Regions and Languages tabs work just like the Cities tab. Google Trends uses IP address information from our server logs to make a best guess about where queries originated. Language information is determined by the language version of the Google site on which the search was originally entered.”

May 13, 2006 Posted by | General | Leave a comment

Google Trends Launched

Google trends allows you to view data for years. It mixes data for spike and relevant news. The tool also shows top cities, regions, and languages that queries occurred in. It allow you to set time frames and the market. You can compare Keywords .A must have for anyone related to Internet Business and PR business.

What it lacks is no spelling corrections are suggested. That will be nice feature to have.Also, there is a disclaimer you should keep in mind.

Google Trends aims to provide insights into broad search patterns. It is based upon just a portion of our searches, and several approximations are used when computing your results. Please keep this in mind when using it.

So query for in all geo area

George Bush, Saddam Hussein

George Bush, Saddam Hussein

George Bush, Saddam Hussein

May 11, 2006 Posted by | General | 2 Comments